Top Converting Pay Per Call Industries
Talking about best niches in pay per call, they combine the immediacy of the consumer need with a reaction from high payouts from advertisers. It starts with legal services, like DUI or personal injury services, which leads to 100-200 per qualified call; down the line comes emergency home services such as plumbing, HVAC, at 25-80; and insurance, mostly Medicare and auto, has the potential for money generation over a long time from that customer, with work in specialized trades, such as electricians or locksmiths, leading to sufficient volume of calls. These are also some of the top performers emerging such as medical alert systems and home security, which payout at 40-90 per call. These niches do well because they are solving immediate needs. Bursts caused by leaking water or accidents taking place usually call for initial calls from these potential customers.
Choosing Your Niche for Maximum ROI
When selecting pay per call niches, there are various things to consider such as: 1) seasonality (HVAC peaks summer/winter); 2) local regulations (legal/insurance compliance); and 3) call duration requirements. The best pay per call networks offer niche-specific call tracking solutions such as ASTORIA for the legal field and Ringba for home services. Test multiple verticals using pay per-call Google ads in order to discover which offers your best niche. Use “problem-to-phone” keywords that denote urgency (“24/7 emergency service,” “same-day repair”). Correctly targeted, these niches have 5-10% call conversion rates.
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