Case Study

The pay-per-call revenue from JurisLead, a legal lead performance marketing firm, jammed at $3,500 a month. Campaigns within the affiliate were quite spread thin over many different areas of practice, which resulted in variances with call quality as well as advertiser conflict. A freshened up strategy was requisite to get the affiliate to make money without increased ad spend.

In depth analysis was done on their past call history through which we have concluded that DUI defense and personal injury were the most profitable practice areas for them. Their campaigns were reorganized to focus on these high ticket items, creating targeting ad sets for keywords such as “DUI lawyer near me after arrest” and “car accident injury claim help.” The staff set up call recording analytics in order to decipher converting caller behaviors finding that calls that lasted longer than 4 minutes had an 80% likelihood of converting. This information was helpful for real-time scoring and prioritization. Moreover, we initiated Facebook retargeting sequences that turned cold leads from online forms into phone consultations.