The HVAC Call Profit Blueprint
The pay-per-call HVAC leads connect contractors with homeowners dealing with imminent heating/cooling failures, and the contractors make big bucks of $30-$80 per qualified call. Strategies involve using equipment-specific keywords (“AC compressor replacement”) and symptom-based searches (“air blowing warm”). Big pay-per-call networks will have HVAC-oriented call programs made to tailor the needs seasonally-heating repairs in winter and cooling emergencies in summer. Track calls to determine which system (furnace vs. heat pump) commands the highest ticket size in your area.
Turning Calls Into System Replacements
To improve HVAC call lead conversions, we could: Train dispatchers to schedule system evaluations (not just repairs); Offer financing options during calls; and Implement call scoring for priority routing. Most pay per call providers also offer exclusive HVAC leads programs with higher payouts during certain extreme weather periods. Pay per call, supplement with Facebook ads, targeting homeowners, and run Google search campaigns as well. Test everything – “free diagnostic” generally tests better than discounts. Managed right, these calls translate into 500-2,000 jobs with converting percentages of 20-30%.
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