The Ingenio Call Performance Engine
Ingenio pioneered most of the pay-per-call concepts that apply today, including performance-based pricing and pay-per-call tracking on a large scale. Their system connects advertisers with callers via directory listings, search ads, and content partnerships. Ingenio is particularly effective in local service verticals of pay-per-call plumbing leads and HVAC services, where callers are in search of immediate assistance. The platform uses proprietary algorithms to match callers with relevant providers based on location, service needs, and advertiser performance history.
Leveraging Legacy Call Technology
Ingenio’s pay per call system offers certain unique advantages: 1) A massive reach through YP’s directory network; 2) Pay-for-performance pricing (with no upfront costs); 3) Quality of calls being scored based on outcomes. Advertisers may bid on specific call types and locations, real-time adjusting depending upon their conversion rates. The platform also provides call analytics in detail, illustrating precisely which marketing sources bring in the most valuable calls. Though new in comparison to some competitors, Ingenio’s deep integration with local search proves to be particularly valuable for service-area businesses needing geographically-skewed calls.
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