Unlocking Palo’s Call Optimization Tools
The pay per call software market with a primary focus on data intelligence and call monetization truly defines Palo. Features that set the platform apart include predictive call routing, dynamic call pricing, and multi-touch attribution. In high-volume call situations like pay per-call insurance leads and financial services bulk where the outcome of the call directly impacts revenue, Palo excels. A dashboard with a powerful visualization engine enables real-time call performance data, which is further filtered through all marketing channels and campaigns.
Data-Driven Call Management
The top benefits of Palo’s pay per-call software include: 1) Smart call distribution based on agent availability and historical conversion rates; 2) Customized IVR trees to filter calls; and 3) Integration with major pay-per-call networks to access inventory. The ability to analyze thousands of data points per call to predict the potentiality of conversion is called “Call DNA.” If you’re an advertiser running pay-per-call Google ads, Palo has unified integration with their click-to-call campaigns. White-label reporting makes Palo perfect for agencies managing multiple clients.
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