The Psychology Behind Toll-Free Success
While much has been said about the psychological and practical benefits of an 800 number leading to increased call conversion rates, it is nonetheless worth saying: Having an 800 number grants an image of professionalism and national presence, which is crucial for service-oriented businesses, such as pay-per-call HVAC leads or legal services. Studies show that in national campaigns, 800 numbers typically receive 30 to 40 percent more calls than local numbers on account of eliminating any concern with the costs of calling. It is also easier for people to remember numbers in commercials: “Call 800-PLUMBER” is easier to remember than a random string of digits. A good pay-per-call network will grant you a vanity 800 number that strengthens your brand name or service.
Why Callers Prefer 800 Numbers
The strategic benefits are) 1) An improved trust perception (for the older demographics in particular), 2) A consistent number across a multitude of locations, and 3) Improved offline media performance. Pay per call Google ads work well with 800 numbers in particular, being preferred by mobile users worried about long-distance charges. From a technological standpoint, dynamic call routing now enables one 800 number to connect callers with local offices nationwide. Local numbers have more appeal in hyper-local services, but for national campaigns and certain verticals like insurance or financial services, 800 numbers are still considered gold.
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