The Hidden Playbook of Call Affiliates
Although most marketers appear to generate average calls, elite pay per call affiliates produce 3-5 times more calls than the average marketer. The first tip: the so-called “problem-to-phone” keyword targeting – only targeting with such words that indicate an immediate demand for services (example: “burst pipe emergency repair”). They track with a pay per call tracking software for every phrase that converts into a call and dominate it across paid and organic channels. Another secret: creating action-oriented “call magnet” content-those problem-solving guides that end with “call us urgently, rather than passively saying, “learn more.”
Strategies Never Shared Publicly
Advanced strategies in affiliate marketing via pay per call include: 1) Dayparting campaigns to conform to the hours of the call center, 2) Utilizing IVR qualifications for raising the quality of calls, and 3) Recording calls to improve pitches. Top earners negotiate customized payout arrangements with networks for high volumes of traffic. Many use pay per call white label solutions to repackage offers as their services. The biggest kept secret? Establish retargeting sequences for calls: when a visitor doesn’t call, he sees urgency-driven phone-display advertising messages.
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