The Call Intelligence Command Center
Transform your analytics into simple numbers, linking your call data to important visualizations and conversion dashboards as needed. The best dashboards are for: 1) call volume trend by source/hour/day, 2) conversion funnel metric (from call to lead to sale), and 3) ROI by campaign. Maximum pay-per-call networks also offer drag-and-drop dashboard builders so that you can tailor views for different business users – top-level ROI for executives, call center managers measuring agents’ performance. You should check out dashboards that can combine call and click data for complete attribution if you’re going for pay-per-call Google ads campaigns.
From Raw Data to Actionable Insights
There are dashboard optimization tips such as: 1) alerting any unusual call pattern changes; 2) comparative view building- i.e. this month’s view against last; and 3) automation reporting of key metrics. Advanced software for pay per call tracking offers predictive analytics- that is, it predicts the call volume basing on past patterns and other factors like the weather. So whether you are generating plumbing leads that pay per call or high-quality consultations, a dashboard will serve as your daily guide for decision making, offering information on what is working and what should be changed.
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