
Bing Ads Call Generation Tactics
For certain target demographic groups, Bing Ads pay per call campaigns give cheaper calls than Google Ads. The audience that Microsoft tends to skew older and likely be more likely to call instead of filling out a form. Call extension on all kinds of campaigns with intent-high keywords modified through “call.” The best pay per call networks offering Bing Ads include conversion tracking via call for optimization. Focus on commercial intent keywords rather than information seekers to get ready-to-buy callers.
Converting Microsoft Audience Traffic
Bing Ads strategies for pay per call should take into account targeting of profile data from LinkedIn (that Microsoft Advertising makes available) when advertising B2B services. Ought to expansion audiences to individuals similar to those of your current callers. As many pay-per-call service providers set up Bing campaigns around key verticals such as HVAC or legal services, it is a very potent strategy that could be applied further: Let’s test different ad schedules – this is especially important, as Bing users will be calling during business hours rather than during the evening. Pay-per-call Bing ads, if tracked and optimized properly, can then accompany any Google Ads strategy by addressing other segments of the audience.
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