Generating Quality Pay Per Call Leads
The pay per call lead generation scheme includes almost everything–from an understanding of your target clients to discovering their pain points. When dealing with a service business, which could be plumbing or HVAC, use emergency keywords that reflect an immediate need. Create offers so enticing that customers feel they have no other choice but to call: ’24/7 Emergency Service’ or ‘Free Estimate.’ Pay per call tracking software tells you which campaigns and keywords produce the best quality calls. The best pay per-call networks rate leads and set caller levels in priority. Always test different calls to action to determine what performs best for conversions.
Optimizing Your Call Conversion Funnel
Optimize landing pages for phone conversions with most prominent click-to-call buttons to maximize calls. Use pay-per-click ads in Google targeted at customers who are searching for these services on Google to find them. Consider pay per call radio advertising to generate local leads. Call tracking to understand which marketing channels promise the best returns on investment. For technicians and other specialty verticals, use networks that understand your industry. Remember, it’s not just more calls but more qualified calls that will turn into customers at the end.
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