Wiring Up Call Conversions
This pay-per-call campaign analysis for pest control shows that exterminators converted 58 percent of callers. The secret was not in general searches but targeting specific pests (“scorpion extermination”). Through their pay-per-call software, this company could see that callers who talked about kids or pets converted 73 percent more to an annual contract. The handling of such calls emphasized health risks first and then moved to preventative solutions. During peak seasons, these companies made sure that their call overflow routing was being used so that no lead would be left unanswered.
The Pest Control Call Formula
Revenue generating strategies included: 1) Bundling upfront treatment and quarterly maintenance; 2) training call handlers to recognize “trigger words” indicating high intent, and 3) giving “free re-services” during the first call. Their pay per call Google ads performed best when combining urgency (“Don’t let bed bugs bite tonight”) with credibility (“EPA-certified technicians”). Call recordings revealed that mentioning “pet-safe treatments” early increased conversions by 22 percent. The campaign generated $1.8 million in new contract value with a 9:1 ROI-proving that pest control calls have both immediate revenue generation and long-term recurring income potential.
pay per call pay per call affiliate programs pay per call marketing ppc management agency pay per call software pay per call business offervault pay per call best pay per call networks pay per call plumbing leads pay per call leads pay per call hvac leads pay per call service provider appliance repair pay per call pay per call advertising pay per call lead generation pay per call google ads google ads pay per call pay per call networks pay per call affiliate pay per call number pay per call tracking pay per call tracking software pay per call agency pest control pay per call pay per call affiliate marketing pay per call publishers ringba pay per call best pay per call niches pay per call affiliate networks pay per call providers pay per call companies pay per call services pay per call google pay per call ads pay per call platform pay per call marketplace offervault pay per call network pay per call website pay per call campaign pay per call landing pages top pay per call networks pay per call offers white label pay per call plumbing pay per call pay per call app pay per call marketing course hvac pay per call get a pay per call number pay per call radio advertising astoria pay per call pay per call advertising companies pay per call training pay per call 800 number pay per call course market call pay per call get paid per call set up a pay per call number pay per call insurance leads pay per minute phone line pay per call facebook ads adwords pay per call astoria company pay per call affiliate network auto insurance pay per call best pay per call affiliate best pay per call affiliate programs best pay per call software bing pay per call buy pay per call leads call center pay per call cj pay per call cost per call advertising electrician pay per call elocal pay per call facebook pay per call gene morris pay per call handyman pay per call inbound pay per call leads ingenio pay per call locksmith pay per call locksmith pay per call leads market call affiliate market call affiliate program medicare pay per call mobile pay per call palo pay per call pay per call advertising google pay per call affiliate offers pay per call auto insurance leads pay per call business model pay per call earnings pay per call exposed pay per call forum pay per call industry pay per call lead generation services pay per call line pay per call market pay per call marketing companies pay per call marketing methods pay per call phone pay per call phone line pay per call programs pay per call seo pay per call system pay per call traffic sources pay per call travel pay per call verticals pay per click forum pay per performance telemarketing pay per sell per call phone per call number shareasale pay per call tree service pay per call