Radio Ads That Generate Calls
One of the most effective advertising mediums for reaching local audiences while generating immediate phone responses is through pay-per-call radio advertising. Successful campaigns utilize dedicated call tracking numbers unique to each station and time slot. The best pay-per-call networks offer radio-specific tracking solutions complete with IVR prompts for qualifying callers. Drive times should be maximized for potential callers. Make your ads prompt action with limited-time offers and clearly stated call-to-action phrases like “Call now before this offer expires.”
Tracking Offline Call Conversions
For best results from pay-per-call radio advertising, use memorable vanity numbers (such as 800-PLUMBER). Run shorter, more frequent spots rather than longer infomercials. Test different stations and formats; in many cases, talk radio works better for service businesses than music stations. Most pay-per-call service providers offer white-label radio campaigns with professional voice talent. A radio campaign can also be complemented by digital campaigns with consistent messaging. With appropriate tracking and optimization, pay-per-call radio advertising can yield calls at costs comparable to digital channels.
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